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Using a free website directory is a great way for any aspiring web entrepreneur to promote their web page to the vast audience of the internet. Traditional web site promotion consists of re-using specific key words that are more likely to be used by people in queries through search engines; the hope is that by using this specific keyword in the page, it will be more likely to be found. This will translate into more hits in the search engine and therefore a higher rank. These keywords can be used in the body text of the page or embedded in the HTML markup that underlies the website.

Services such as a free website directory help augment this process of search engine optimization by giving categorization and a framework to your website’s content. By listing your site inside a directory, it is put into a category that can be easily defined, such as “Marketing / IT Marketing / IT Marketing in the UK”. These brackets and divisions specify the content of your site for tracking and optimization purposes. And because these directories aggregate masses of web sites and web site listings, they often have high search engine rankings themselves. By tying your website to them, you reap the benefits.

Internet marketing has become the “catch-all” phrase for the many, many forms of internet marketing and their associated “tools”. As you enter into this world of constantly evolving and growing online business, you will need to become familiar with all of them if you want to succeed.

You won’t NEED to be expert with all of them, but the more that you know, and the more techniques that you use in your business, the more successful you will become. Here are brief descriptions or definitions of 5 of the major facets of internet marketing.

Article marketing: